Rich Snippets what is it? How can they help you?
If we do a historical review we will see that search engine marketing has evolved significantly in the last 15 years. As you evolve, so do the search engines of Google, but also of Microsoft (bing) and consequently the way they present their results to us.
The use of structured data embedded in the results of organic results, serves to provide more information to users to find more easily what they are looking for. Many of these data are displayed using the “Rich Snippets”. Rich snippets are nothing more than data, structured in such a way that they are recognized by the search engine bots and then display this information to the users who search for it.
What is structured data?
Structured data is data that is sorted into tables in your database. Examples of structured data on your website may include: prices, author, reviews, ratings, stock status, and more.
Examples of structured data:
organization Rich Snippets what is it? How can they help you?
The above is an example of a restaurant. The specific restaurant in the structured data of its website has decided that the search engines, in addition to the general information regarding the title and the Meta description, also want the following elements to appear.
Rating of those who have eaten there
Opening hours
Photos from the menu
Address
To emphasize here that for restaurants such as restaurants, cafes, etc. the appearance of reviews plays an important role when we want to increase the Conversion / visitor.
Another case we see in the results of search engines rich snippets is when searching for song titles. Then it is common to see the results of youtube.com appear something like this:
What are killers Rich Snippets? How can they help you?
How to install Rich Snippets on your website?
There are many ways to implement them on your own website. It depends on the platform on which your website is set up (wordpress, joomla, drupal etc.). Here are 2 tools to help you get started.
Data Highlighter – https://support.google.com/webmasters/answer/2692911?hl=en
Rich Snippet Tester – http://www.google.com/webmasters/tools/richsnippets
Note: Google in October 2013 announced that it will reduce the number of impressions, rich snippet by 15%. This simply means that only reputable websites will display the information from the rich snippets and that it is not guaranteed that yours will be displayed as well. But there is a possibility, if Google thinks that it is related to the search that is being done at the moment to display them.
Conclusions
Rich snippets will help your content stand out from the rest when users search for it. At the same time if your business is a hotel, cafe restaurant and you have chosen to display guest reviews then we are 100% sure that if they are good you will increase the Conversion / visitor.
